Goal is to halv the number of reindeer road kill by 2020

Coordinated by the Centre for Economic Development, Transport and the Environment in Lapland, Porokello is launching a new service for road users to reduce reindeer accidents.

Finland's designated reindeer herding area covers 36% of the country's total landscape and sees as many as 4000 accidents occurring on Finland's roads and railways occur per year. A variety of actions have been taken aiming to reduce the amount of accidents, but none of then have been proven effective. The extensive use of mobile technology and other intelligent devices brings forth new possibilities to help reduce the number of accidents. The warning systems relies on GPS location and mobile technology, enabling accurate warnings for road travelers.

More information about Porokello-project:
Project manager
Maria Timo-Huhtala
maria@porokello.fi
+35840 550 8818

This is how Porokello works

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The idea is that the primary travelers of Northernroads –the professional drivers – are harnessed to serve all travellers. By providing them with the Porokello device, they are able to notify other drivers that there are reindeer on or near the road.  By pressing one button - the driver sends a warning to other approaching vehicles that there are reindeer ahead.

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Then drivers receive warnings through Porokello -mobile application or a navigator.

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