The idea is that the primary travelers of Northernroads –the professional drivers – are harnessed to serve all travellers. By providing them with the Porokello device, they are able to notify other drivers that there are reindeer on or near the road.
Effective and simple. By pressing one button - the driver sends a warning to other approaching vehicles that there are reindeer ahead.
After receiving the warning through the car’s navigation system or the Porokello mobile app - the driver knows to continue cautiously and to be aware of any four-legged road travelers.
Porokello-reindeer warning system is starting a new pilot by launching Reindeer Coop –mobile application. The idea of the pilot is that private road users can join in the system to generate and receive reindeer – and other traffic related warnings – with mobile app. Now we are looking for users to join in the pilot. Please join the pilot!
Join the pilot now...
Coordinated by the Centre for Economic Development, Transport and the Environment in Lapland, Porokello is launching a new service for road users to reduce reindeer accidents.
Finland's designated reindeer herding area covers 36% of the country's total landscape and sees as many as 4000 accidents occurring on Finland's roads and railways occur per year. A variety of actions have been taken aiming to reduce the amount of accidents, but none of then have been proven effective. The extensive use of mobile technology and other intelligent devices brings forth new possibilities to help reduce the number of accidents. The warning systems relies on GPS location and mobile technology, enabling accurate warnings for road travelers.